Varvara Baryshnieva
Head of Product Marketing
About me
Experienced and results-driven PMM Leader in B2B SaaS. Known for building high-performing teams and driving revenue growth. Deep understanding of analytics, customer and product research, and transforming insights into actionable strategies. Expertise in cross-functional collaboration, driving complex initiatives, and developing effective GTM strategies for product lines, contributing to company ARR growth.
Product marketing goes beyond feature launches. I cultivate teams that unite the company around the Ideal Customer Profile, understanding their needs, pain points, and purchasing journey. My teams combine a customer-centric approach with proactive search for Product growth opportunities.
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Read moreProduct marketing goes beyond feature launches. I cultivate teams that unite the company around the Ideal Customer Profile, understanding their needs, pain points, and purchasing journey. My teams combine a customer-centric approach with proactive search for Product growth opportunities.
Abou
Mentor Skills and Expertise
- Cross-functional Leadership
- Ic P Research
- Market Intel
- Competitive Intel
- Pm M Operations
- Building Pm M Team
- Customer Segmentation
- Messaging
- Positioning