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Social media 101
Basic Information

Social media 101

Cohort-based Course

Social Media 101 is an introductory course demonstrating how to utilize prominent platforms effectively. The course offers insights on managing a social media presence, creating engaging content, analyzing performance metrics, and understanding social media’s role in modern communication.
Instructors Information

Hosted By

purav bhandari
My journey into social media and copywriting began back in 2015 with an agency role. 8 years past, I've worked with organizations of all sizes in B2B and B2C across 50+ brands. 

 A few years ago, I realized I wanted to focus specifically on helping tech companies grow through social media. Now I work side-by-side with founders to craft strategies and content tailored to their goals and audiences. I combine my experience with a beginner's mindset. I'm always learning. 

Also, passing those lessons on is why I also mentor new social media managers, content creators & copywriters. To provide value and lead by example. My approach is simple - build connections through storytelling and guide others to do the same.
Course Overview

Course overview

Introduction to Social Media: Building Your Online Presence

Social Media 101 unravels the world of social platforms, equipping beginners with tactics to optimize engagement and boost online presence.
Course Benefits

Boost Your Brand: Social Media 101

Increased Digital Literacy

This course enhances understanding and utilization of social networking platforms, blogging, multimedia sharing and other tools that are integral to digital communication in the contemporary world.

Improved Marketing Skills

With an in-depth understanding of social media, individuals can design effective marketing strategies, grow brand visibility, and reach a wider demographic, crucial elements in the world of business.

Career Advancement

Knowledge gained from Social Media 101 can open job opportunities in digital marketing, public relations, content creation and social media management, giving you a competitive edge in the job market.

Effective Communication

This course helps to improve communication skills and adapt to the rapidly changing communication environment of the digital age.

Understanding Data Analysis

Social Media 101 teaches how to analyze social media metrics and use the insights to create more effective social media strategies and marketing campaigns.

Course modules

Course modules

01

Understanding Social Media Platforms

This module provides a comprehensive introduction to various social media platforms. The students will familiarize themselves with the features, etiquette, and business potential of globally popular platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.

02

Content Creation and Curation

This module delves into the art of creating engaging content for social media platforms. Students will learn about the different types of content, what drives engagement, and how to curate content effectively. The module will also cover basics of graphic design, copyright considerations, and content scheduling.

03

Social Media Strategy and Analysis

This module educates students about the essentials of planning and executing a successful social media strategy. Key topics include setting measurable goals, targeting and understanding the audience, promotional tactics, and analyzing performance metrics. The students will also learn about the role of social media in overall marketing strategy.

This course includes

3 modules

Applying knowledge through projects

Exclusive community of fellow members

Access to course materials for a lifetime

Immediate access to the instructor

Feedback and reflection with guidance

Learning is way better with live cohorts

Engaging in learning becomes immensely enriching when accompanied by live cohorts, fostering dynamic interactions and shared insights.

The educational experience reaches new heights when learning is undertaken within live cohorts, creating a vibrant and supportive community for knowledge exchange.

Discover the unparalleled benefits of collaborative learning as live cohorts elevate the educational journey, providing real-time engagement and a sense of camaraderie.

Social media 101
Social media 101

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Earl Morrison

Earl Morrison

Professional and Individual Development Mentor
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Leadership Mentoring Relationships

Personal Session

$30 - $65
Leading and Learning with Character owner Earl Morrison began his career in Law Enforcement in 2000. He has served in a variety of roles including Police Chief, Lieutenant, Sergeant, Detective, Patrolman, and as the Assistant Director of the Council on Law Enforcement Education and Training. Before becoming a police officer Earl was a correctional officer for the Texas Department of Criminal Justice for six years. He also spent three years in the U.S. Army and three years in the Texas Army National Guard. Earl has also held several leadership positions in his private life within the church community as a men’s group leader and church Elder, and within the city community as Chairman of the Board for the city’s Employee Credit Union. He started Leading and Learning with Character in 2017 out of his passion for quality leadership development. 

In addition to holding numerous certifications through the Texas Commission on Law Enforcement, he earned a Bachelor's Degree in Criminal Justice from Lamar University and a Master's in Criminal Justice from the University of Houston. He is a graduate of the Leadership Command College at Sam Houston State University. Earl is a public speaker and author. His first book, "Leadership Lessons Learned: Leading and Learning with Character" was published in 2018. His second book, "Mentoring for Life" was published in 2020. His third book, "JumpStart Your Leadership and Spiritual Growth" was published in January 2024. Earl has most recently been traveling across the United States teaching his leadership development training to organizations. Earl and his wife Penny, and their four kids live in Oklahoma. Earl is passionate about leadership, mentoring, teaching and coaching, and adding value to both the individual and organization.   

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