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Basic Information
Social media 101
Cohort-based Course
Social Media 101 is an introductory course demonstrating how to utilize prominent platforms effectively. The course offers insights on managing a social media presence, creating engaging content, analyzing performance metrics, and understanding social media’s role in modern communication.
Instructors Information
Hosted By
purav bhandari
My journey into social media and copywriting began back in 2015 with an agency role. 8 years past, I've worked with organizations of all sizes in B2B and B2C across 50+ brands.
A few years ago, I realized I wanted to focus specifically on helping tech companies grow through social media. Now I work side-by-side with founders to craft strategies and content tailored to their goals and audiences.
I combine my experience with a beginner's mindset. I'm always learning.
Also, passing those lessons on is why I also mentor new social media managers, content creators & copywriters. To provide value and lead by example.
My approach is simple - build connections through storytelling and guide others to do the same.
Course Overview
Course overview
Introduction to Social Media: Building Your Online Presence
Social Media 101 unravels the world of social platforms, equipping beginners with tactics to optimize engagement and boost online presence.
02
Marketing Professionals
03
Job Seekers
01
Small Business Owners
02
Marketing Professionals
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Job Seekers
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Small Business Owners
02
Marketing Professionals
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Course Benefits
Boost Your Brand: Social Media 101
Increased Digital Literacy
This course enhances understanding and utilization of social networking platforms, blogging, multimedia sharing and other tools that are integral to digital communication in the contemporary world.
Improved Marketing Skills
With an in-depth understanding of social media, individuals can design effective marketing strategies, grow brand visibility, and reach a wider demographic, crucial elements in the world of business.
Career Advancement
Knowledge gained from Social Media 101 can open job opportunities in digital marketing, public relations, content creation and social media management, giving you a competitive edge in the job market.
Effective Communication
This course helps to improve communication skills and adapt to the rapidly changing communication environment of the digital age.
Understanding Data Analysis
Social Media 101 teaches how to analyze social media metrics and use the insights to create more effective social media strategies and marketing campaigns.
Course modules
Course modules
01
Understanding Social Media Platforms
This module provides a comprehensive introduction to various social media platforms. The students will familiarize themselves with the features, etiquette, and business potential of globally popular platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
02
Content Creation and Curation
This module delves into the art of creating engaging content for social media platforms. Students will learn about the different types of content, what drives engagement, and how to curate content effectively. The module will also cover basics of graphic design, copyright considerations, and content scheduling.
03
Social Media Strategy and Analysis
This module educates students about the essentials of planning and executing a successful social media strategy. Key topics include setting measurable goals, targeting and understanding the audience, promotional tactics, and analyzing performance metrics. The students will also learn about the role of social media in overall marketing strategy.
This course includes
3 modules
Applying knowledge through projects
Exclusive community of fellow members
Access to course materials for a lifetime
Immediate access to the instructor
Feedback and reflection with guidance
Learning is way better with live cohorts
Engaging in learning becomes immensely enriching when accompanied by live cohorts, fostering dynamic interactions and shared insights.
The educational experience reaches new heights when learning is undertaken within live cohorts, creating a vibrant and supportive community for knowledge exchange.
Discover the unparalleled benefits of collaborative learning as live cohorts elevate the educational journey, providing real-time engagement and a sense of camaraderie.
Social media 101
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